This book presents a collection of insightful studies that delve into the multifaceted interactions between social media, personal branding, journalism, and local ecological struggles. Each chapter offers a unique perspective on how digital technologies and media practices are shaping and reflecting our world today.
Chapter 1: "The Image and Perception of Turkish/Turkey via Social Media: Balkan Students" by Mehmet Karanfiloglu and Murat Saglam examines how social media influences the image and perception of Turkey among Balkan students. This study provides a comprehensive analysis of the digital narratives and stereotypes that impact how Turkey is viewed across borders.
Chapter 2: "A Conceptual Framework on Digital Personal Brand" by Azra K. Nazli offers a detailed exploration of the concept of digital personal branding. It outlines the strategies and frameworks necessary for individuals to build and manage their personal brands effectively in the digital age.
Chapter 3: "The Impact of Artificial Intelligence on the Future of Journalism: Opportunities and Threats" by E. Ahsen Demircioglu discusses the transformative effects of artificial intelligence on journalism. This chapter highlights both the promising opportunities and potential threats AI poses to the future of news media and journalistic practices.
Chapter 4: "The Representation of Local Women’s Ecological Struggle in the Media: The Case of İkizdere" by Büşra Çetinkaya focuses on how local women's ecological struggles are represented in the media, with a particular case study on the İkizdere region. This chapter sheds light on the media's role in highlighting environmental issues and grassroots activism.
Chapter 5: "Comparative Analysis on Revenue Model Generation of Global and Turkish Digital Press" by Muhammet Emin Sanli provides a comparative analysis of revenue models in the global and Turkish digital press sectors. This study explores how different approaches to monetization and business strategies impact the sustainability and growth of digital news platforms.
This book is an essential resource for scholars, media professionals, and anyone interested in the intersection of media, technology, and society. It offers valuable insights into how digital platforms and innovations are reshaping perceptions, branding, journalism, and environmental advocacy.